Faceted analytic applications aggregate, organize, and summarize data from a variety of quantitative and qualitative information sources (such as transactional records, inventories, sales data, human capital information, part and product information, and so on). They allow users to interact with complex data sets to generate insights and “intelligence” to address a broad range of discovery goals via unpredictable, cascading questions. These discovery goals can vary in breadth and complexity, from simple, focused “analytic fact finding” tasks and questions such as:
- “Did we achieve our sales goals for product X last quarter?”
- “Which regions had the best customer satisfaction during the past year?”
to broad, complex, pattern analysis and evaluation tasks such as:
- “I need to understand part obsolescence and manage risks for our products”
The scope and type of interaction can span a wide spectrum of discovery modes, from “Lookup” activities (such as known-item search, fact retrieval, etc.) to “Learn” and “Investigate” activities (such as comparison, aggregation, analysis, synthesis, evaluation, etc.). They allow users to readily and intuitively address the unpredictable “cascading questions” that emerge as they interact with complex information sets to support progressive, serendipitous discovery.
The information summaries and presentations can take the form of data visualizations (charts, graphs, etc.), tabular data presentations or other views selected to optimize the effective communication of key metrics, patterns, trends and overall status. This pattern builds on the design principles established by others in the visualization / information design community (e.g. Edward Tufte, Stephen Few) and focuses specifically on the challenges presented by enabling users to dynamically interact with information visualizations and summaries through facets.
Usages
- Users need to generate actionable insights by addressing cascading emergent questions that serendipitously arise during the course of interactive exploration of faceted information
- Users need to pivot between information views (e.g., shift from summary view to a details view, or change the axes or parameters of visualizations, etc.) to resolve those questions
- Users need to be able to pose simple and complex questions about the information as they occur to them without being obliged to apply specialized knowledge of data/systems to build a complex query, or request human assistance, or undergo extensive training or familiarization with the system
- The scope of the interaction can span a wide spectrum of discovery modes, from fact retrieval & known-item search to exploratory discovery, pattern analysis, anomaly detection, causal analysis, etc.
- The information assets are diverse, jagged data, from varied sources, requiring some degree of aggregation or summarization to be comprehensible and useful. These assets can be used to derive metrics and summary presentations/visualizations that are critical to the effective operation of a function or organization
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Constraints and Challenges
- The selection of a particular default set of information assets and metrics may not be optimal for all users and may need to be customized. The actual process of re-configuration needs to be as lightweight as possible so that it is achievable by end users wherever possible
- Users may generate and formulate questions more quickly than systems can efficiently answer (e.g. due to data scale or system architecture), risking user frustration and disruption of the natural flow of the discovery experience
- It can be difficult to convey interactive affordances and calls to action for dynamic faceted visualizations (in part because they are currently novel for most users)
- Faceted analytic applications with numerous interrelated elements and views can overwhelm or confuse users
- Workplace interruptions, multi-tasking, and the need to assimilate complex information and discoveries over time may require users to engage in intermittent iterative discovery work – i.e. stop and subsequently resume analyses at varied points in time
- Users in organizations and communities may need ways to easily share and collaborate throughout the discovery experience to obtain assistance in interpretation or to communicate insights to others.
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